SoundCloud is not just a service that depends on the majors only — although we do work with them and hundreds of their artists all the time, and we’d obviously love to have them onboard,” Toig says. “But there is a much broader creative ecosystem here and we’re really keen to represent that in a full and complete way.
But, really, what could be more arty than wanting to destroy art by smashing the boundaries that keep it sealed off from everyday life?
A quote from from the excellent Rip It Up And Start Again - a history of post-punk from 1978-1984 by Simon Reynolds that I couldn’t put down while on holiday recently…
a steak pun is a rare medium well done. — Asked by sher--key